A Journey Together: Costa del Sol and the Heart of Journeys

Some partnerships are built on contracts. Others - on trust, shared vision, and a belief in doing things differently.

Our relationship with the Costa del Sol Tourism Board is firmly the latter. From the very start of Journeys, they’ve stood alongside us, championing the power of authentic connections, quality over quantity, and business built through memorable experiences. And as we prepare to launch the third edition of Journeys North America, we’re proud - and incredibly grateful - to continue this journey together.

Where It All Began: Ronda

It’s hard to believe that it all started in the charming, dramatic hills of Ronda.

Our very first Journeys event was set against the backdrop of Andalucían beauty, with Costa del Sol as our key destination partner. They saw something in our vision - a desire to do things differently, to connect buyers and suppliers not in boardrooms, but through shared meals, laughter, storytelling, and exploration.

That event laid the foundation for everything Journeys has become. And Costa del Sol was right there with us.

Showing Up, Time and Again

Since Ronda, the Costa del Sol team - led by the wonderful Natalia - has supported Journeys at almost every step. Whether in the UK, across North America, or in Europe, they’ve continued to say “yes” to building something meaningful.

Natalia Bóveda, Costa del Sol Tourist Board

Their contributions have gone far beyond financial sponsorship. They’ve brought energy, warmth, creativity, and community—hosting unforgettable moments like our buyers’ wine receptions, showing up in person with open hearts, and constantly working with us to ensure every detail feels intentional and impactful.

They don’t just support the event. They are part of the Journeys family.

A Toast to What’s Ahead

As we prepare to welcome delegates to Journeys North America in Houston, we’re once again raising a glass with Costa del Sol - this time (quite literally!) at a wine reception they’re generously hosting for our buyers. It’s a beautiful full-circle moment, reminding us how far we’ve come and how strong this partnership has grown.

From the hills of Ronda to the skyline of Houston, Costa del Sol continues to show us what true collaboration looks like: consistent, generous, joyful, and deeply human.

Thank You

To Natalia and the entire Costa del Sol Tourism Board team: thank you. For trusting us from day one, for standing by us as we grew, and for continuing to shape the soul of Journeys with us.

Here’s to many more shared sunsets, shared glasses, and shared success stories.

We can’t wait for what’s next.